【Rochester Omni Backpack】 Versatile, Practical and Stylish
Introducing the latest backpack from Moral - the Rochester Omni Backpack. From its design to its release, this backpack has been loved by our team because it offers not only...
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【2023 Cherry Blossom Season】Have you got your hands on a cherry blossom-themed bag yet?
Beautiful spring is all about pink softness! Whether it's going on an outing, a picnic, or on your daily commute, carrying a pink-themed bag will definitely lift your mood! Moral...
【Valentine's Day Gifts for Single Professionals】It's worth treating yourself to a gift
Valentine's Day 2023 is approaching, and if you haven't met your significant other yet, why not treat yourself to a Valentine’s gift this year? Reward your hard work and make...
【Valentine's Day Practical Gift Selection】Give "her/him" a thoughtful gift
If your boyfriend has a sunny, cool style, the Northside Messenger - Medium is perfect for him! It’s sized just right - not as bulky as a backpack - making...
【New Year, New Bag in 2023】4 perfect red bags recommended for the New Year
First of all, Moral would like to extend early Lunar New Year greetings to you all. We hope that your 2023 Lunar New Year goes smoothly and that your bags...
【Christmas Special Selection Items Up to 50% Off】Christmas Limited Edition Lucky Bag - Ideal for gift exchanges
This Christmas, Moral has gone above and beyond by offering not only discounts but also a selection of Christmas goodie bags that will allow you to delight family, friends, or...
【Earth-tone backpacks and crossbody bags】 Your go-to for fall/winter fashion and style
Moral's latest bag releases boast colors incredibly well-suited for the autumn and winter seasons. You can effortlessly achieve a multi-dimensional visual effect by employing different styling techniques and complementing them...
【Local Art Creation】The Little Greens Cactti x Moral Bags Collaborative Project
We have partnered with Alco Leung, a Hong Kong artist associated with the Whateversmiles brand, for our latest collaboration, The Little Greens Cactti series. We are thrilled to introduce two...
The first backpack experiment project designed specifically with backpackers in mind
Moral introduces, for the first time, The Prototype Project. The emphasis of The Prototype Project is on "feedback and improvement”, with the belief that collaboration with users leads to the...
【Tait "CHOC A BLOC" Backpack】Simple, stylish backpack - super practical for school and work
If you want a simple, stylish backpack that holds daily necessities and matches chic clothes, our Moral Tait "CHOC A BLOC" Backpack is definitely your first choice.
【New Color Palette – Country Road Airy Blue, Volcanic Ash, Medium Green and Latigo Bay - Inspired by Beautiful CountrySide 】
Moral proudly introduces the new season’s color palette – Country Road! In this beautiful palette you will find a mix of warm countryside tones and calming ocean colors.
【Best Mini-Backpack for Summer 2022】Roomy, Practical and Cute Multi-Carry Backpack
The Budd Backpack Series is our all-time favorite. This season we redesigned the Budd Backpack and… taa-daa… here’s the Budd Tiny Backpack!
【Army green is limited to military-style designs? 】Actually it can match it with your daily outfit!
Fashion isn't limited to denim anymore, military green (or you can call olive green, khaki green, army green …) is going to dominate the market. Army green is cool, modern...
【Budd Mama Bag – A Backpack with Large capacity & Multi-compartment 】
Going out with your baby becomes no longer clumsy A good bag for mums can definitely reduce a lot of troubles for mums. It is important for mums to find...
【Have you spent all your consumption voucher?! 】
We have selected 3 great products for you to use in this summer! AlipayHK, WeChat Pay and Tap&Go are available on MORAL, shop with your consumption vouchers and our surprise offers!