Moral Bag Co: born on the fringe.

Fitzroy, the birthplace of Moral Bag Co, can be found on the fringe of Melbourne city. Fitzroy is known throughout Australia for its eclectic mix of people, amazing street art, music scene, bars and restaurants.

A couple of mates living, working and daily commuting in and around Fitzroy and beyond, realised a need to provide the everyday traveler with the perfect bags that would ease the daily travel grind. The idea was that functional bags don’t need to look sporty or businesslike but should be full of form and function that allow you to feel comfortable wearing to work, school or vacation.

So after many late nights numerous coffees and a couple of beers in a local pub, Moral was born. We hope you enjoy the results.



Moral bags strive for a timeless look with modern functionality.
Our aim is for bags that can be used around town, at school, out on the hike and exploring new worlds.

They are perfect companions for creatives and urban professionals who commute to the office, school or studio daily.

We want to produce the most durable, versatile, and thoughtfully designed bags that stand up no matter where the journey takes you and all this for a reasonable price.



Starting with great design, we build our long-lasting bags using quality materials.

We know our factory intimately. We work with talented people, to make the best quality product.

Moral bags are designed to last, we want you to use your bag for years, even decades, to come.
We build long-lasting, quality bags with minimal waste.  


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