Fitzroy, the birthplace of Moral Bag Co, can be found on the fringe of Melbourne city. Fitzroy is known throughout Australia for its eclectic mix of people, amazing street art, music scene, bars and restaurants.

A couple of mates living, working and daily commuting in and around Fitzroy and beyond, realised a need to provide the everyday traveler with the perfect bags that would ease the daily travel grind. The idea was that functional bags don’t need to look sporty or businesslike but should be full of form and function that allow you to feel comfortable wearing to work, school or vacation.

So after many late nights numerous coffees and a couple of beers in a local pub, Moral was born. We hope you enjoy the results.