The “Wild in the City Orienteering Challenge” event, organized by the Hong Kong Award for Young People (AYP), successfully concluded on January 26, 2026. Moral is honored to have served as the green event partner and the official designated backpack sponsor for the third consecutive year, providing various gifts and prizes to support AYP's contributions to youth development. This year, we further enhanced our involvement by setting up a game booth at the event's carnival, educating participants on various conservation practices in daily life through engaging and playful activities.

"Wild in the City Orienteering Challenge" aims to help young people cultivate positive thinking, teamwork, and a sense of belonging to the community through participation in diverse activities.

Through our sponsorship, we aim to encourage more individuals to appreciate Hong Kong's natural environment, thereby urging everyone to cherish and protect nature while inspiring young people to plan their life directions.

Wild in the City Orienteering Challenge - Explore the Beauty of Hong Kong on Foot

This year's "Wild in the City Orienteering Challenge" theme was "Nostalgic Kowloon," marking the first time the competition was held in the Kowloon district. It guided participants through Wong Tai Sin, Sham Shui Po, and Kowloon City, allowing them to explore the community's history, culture, and natural landscapes via orienteering routes. The event adopted a point-scoring urban orienteering format, requiring completion within either 6 hours or 3 hours, and was divided into multiple categories. Each category featured awards for first, second, and third place. All placement awards were sponsored by Moral, with the hope that our backpacks will meet the winners' everyday needs. Additionally, every participant received a commemorative item: the "Moral Special Edition Tote Bag."

"Moral Special Edition Tote Bag" provided 4 colors.

Carnival - Integrated Education with Fun

Furthermore, the post-event "Nostalgic Kowloon" carnival featured nearly 20 interactive booths and 10 captivating performances, including Moral's game booth. We specially designed a simple and enjoyable mini-game involving bean bags passing through three challenges, enabling participants to learn proper conservation habits in an entertaining manner.

We deliberately added some seemingly environmentally friendly habits but actually not, to the game to enhance its fun and correct misconceptions.