Beautiful spring is all about pink softness! Whether it's going on an outing, a picnic, or on your daily commute, carrying a pink-themed bag will definitely lift your mood! Moral...
Valentine's Day 2023 is approaching, and if you haven't met your significant other yet, why not treat yourself to a Valentine’s gift this year? Reward your hard work and make...
If your boyfriend has a sunny, cool style, the Northside Messenger - Medium is perfect for him! It’s sized just right - not as bulky as a backpack - making...
First of all, Moral would like to extend early Lunar New Year greetings to you all. We hope that your 2023 Lunar New Year goes smoothly and that your bags...
This Christmas, Moral has gone above and beyond by offering not only discounts but also a selection of Christmas goodie bags that will allow you to delight family, friends, or...
Moral's latest bag releases boast colors incredibly well-suited for the autumn and winter seasons. You can effortlessly achieve a multi-dimensional visual effect by employing different styling techniques and complementing them...
We have partnered with Alco Leung, a Hong Kong artist associated with the Whateversmiles brand, for our latest collaboration, The Little Greens Cactti series. We are thrilled to introduce two...
Moral introduces, for the first time, The Prototype Project. The emphasis of The Prototype Project is on "feedback and improvement”, with the belief that collaboration with users leads to the...
If you want a simple, stylish backpack that holds daily necessities and matches chic clothes, our Moral Tait "CHOC A BLOC" Backpack is definitely your first choice.
Moral proudly introduces the new season’s color palette – Country Road! In this beautiful palette you will find a mix of warm countryside tones and calming ocean colors.
The Budd Backpack Series is our all-time favorite. This season we redesigned the Budd Backpack and… taa-daa… here’s the Budd Tiny Backpack!
Fashion isn't limited to denim anymore, military green (or you can call olive green, khaki green, army green …) is going to dominate the market. Army green is cool, modern...
Going out with your baby becomes no longer clumsy A good bag for mums can definitely reduce a lot of troubles for mums. It is important for mums to find...
We have selected 3 great products for you to use in this summer! AlipayHK, WeChat Pay and Tap&Go are available on MORAL, shop with your consumption vouchers and our surprise offers!
Recently, more and more people choose not to go to shopping malls or movie theaters during the weekend. They would rather go hiking, camping, or other outdoor activities. Today, Moral...