The 4th Red Cross City Challenge, organized by the Hong Kong Red Cross, took place in Sha Tin District on March 14-15. Moral is proud to have sponsored the prizes for all winning categories, taking concrete action to support the Red Cross's vital contributions to rescue and relief efforts. Through this sponsorship, we aim to encourage everyone to get active, learn disaster preparedness knowledge, master self-rescue and mutual aid skills, and build stronger, more cohesive communities.

The kick-off ceremony for the 4th Red Cross Orienteering Challenge was held on March 14.

Now in its fourth year, the Red Cross City Challenge seeks to equip participants with greater knowledge of disaster response and preparedness through fun, interactive activities. It fosters community solidarity and helps create a more resilient society.

This year's theme, "Equip Yourself ‧ Empower the People," marked the first collaboration with the beloved cartoon character Chibi Maruko-chan (Cherry Maruko), drawing a record-breaking number of participants.

Communities Coming Together for a Humanitarian Society

Moral sponsored prizes with a total value exceeding HKD$100,000!

The event featured over 80 online check points that participants could challenge anytime during the activity period. On the first day, there were also 4 physical task stations, allowing teams to learn through gameplay and experience the three phases of disaster preparedness response, recovery, and preparedness, gaining a real appreciation for the importance of disaster readiness and relief work.

Spanning two days in Sha Tin District, the challenge included a total of 9 categories, with the exciting new addition of the "Green Challenge" to encourage participants to complete extra eco-friendly tasks. This initiative raises public environmental awareness and promotes a green lifestyle culture.

Moral sponsored the prizes for all category winners. We hope our backpacks not only meet the winners' everyday needs but also allow them to immediately experience sustainable, eco-friendly products—sparking greater interest in and adoption of sustainable living.