
Moral Bag Co: Born on the Fringe.
Fitzroy, the birthplace of Moral Bags, can be found on the fringe of Melbourne. Fitzroy is known throughout Australia for its eclectic mix of people, street art, music, bars and restaurants.
A couple of mates living and commuting daily around Fitzroy and beyond, realized there was a need to provide the everyday traveler with ‘the perfect bag’ to ease the daily travel grind. The idea was that functional bags don’t have to look sporty or businesslike but should be full of form and function, allowing you to feel comfortable whether you are going to work, school or on vacation.
So, after many late nights, numerous coffees and a couple of beers in a local pub, Moral was born. We hope you enjoy the results!