Eco-friendly bag brand Moral Bags has consistently focused on and actively promoted sustainable development. The Tara Ocean Foundation, recognized as the first ocean exploration foundation by the French government, is dedicated to researching marine biodiversity and the impact of global climate change on our oceans. Both organizations share a unified vision for conservation.
This year, Moral is thrilled to announce a special collaboration with the Tara Ocean Foundation. They are launching a unique collection that combines Tara's elements with Moral's classic designs. This partnership aims to leverage the strengths of both brands to promote marine conservation collectively. A portion of the proceeds from this collaborative series will be donated to the Tara Ocean Foundation to support marine science research and conservation efforts.
Tara Ocean Foundation – An International Pioneer in Marine Science and Conservation
Driven by a family passion for the ocean, Agnès, the founder of the international fashion brand agnès b., and her son, Etienne Bourgois, acquired a sailboat and named it Tara. They transformed it into a floating ocean laboratory, inviting scientists onboard to study marine biodiversity and the impacts of global climate change on the oceans. To further their commitment to marine conservation, they established the Tara Ocean Foundation in 2016, aiming to continuously support marine scientific research. Each year, Tara travels around the world to promote marine conservation, reaching over 2 million people to date.
With the philosophy of "explore to understand and share to create change," Tara aims to unite efforts through various collaborations to enhance marine conservation. This collaboration with Moral further leverages brand power to promote marine conservation messages to a wider audience, particularly to customers and outdoor enthusiasts. This initiative encourages them to enthusiastically join forces with Moral in advancing environmental and marine conservation efforts.
Tara sailboat
Moral Bags - Promotes Brand Philosophy Through Eco-Friendly Fashion
Moral Bags was founded by a group of friends who are passionate about innovation and sustainability. Their mission goes beyond providing stylish, functional, and high-quality products. They are committed to promoting a sense of responsibility and dedication to environmental protection. The brand believes that sustainable development can be balanced with design and pricing. They assert that product functionality, quality, and style should not come at the expense of the planet. Instead, the philosophy of sustainability enables the brand and its customers to journey further together.
To achieve this vision, the Moral team searches the globe for the highest quality recycled and upcycled materials, aiming to give discarded textiles and plastics a second life. Each product customers purchase is not only stylish and functional but also carries a story of renewal and sustainability. Moral incorporates at least 80% recycled materials in its bags, which are meticulously designed for quality and function, enabling customers to embark on a sustainable fashionable journey together.
Introducing Three New Classics: The Tara x Moral Collection – A Perfect Blend of Eco-Friendliness, Functionality, and Style
Moral Bags is excited to introduce a special collection that incorporates elements from Tara into its classic bag designs. The collection uses recycled plastic as the primary material, highlighting the unique characteristics of Moral and addressing the critical issue of ocean plastic pollution, which is a cause that Tara is deeply passionate about. The collection includes three classic styles: the Nighthawks Military Backpack, Nighthawks Military Duffle, and Marquis Basic Backpack. Each design is inspired by Tara's iconic elements, such as the sailboat motif and the signature bright orange used for stitching, adding striking accents to the backpacks.
3 classical styles refresh a new look
- TARA x Nighthawks Military Backpack
Features a snow grey as the primary color, accented by Tara's signature bright orange details that illuminate the entire design.
The understated TARA deep blue fabric pairs creatively with the classic Moral Stealth Bomber material, enhancing the bag's overall sleek appearance and adding a touch of fashion.
- TARA x Nighthawks Military Duffle
The Stealth Bomber fabric serves as the main visual element, complemented by Tara Ocean's striking orange and deep blue accents. The warm orange hue runs throughout the tote, infusing the design with vibrant energy.
- TARA x Marquis Basic Backpack
The Marquis minimalist backpack transforms from understated to bold, featuring the letter "M" embroidered in Tara’s vibrant bright orange thread. The shoulder straps are intricately woven in an eye-catching orange pattern, creating a visually striking contrast.
Tara x Moral collaborative collection will be available for purchase on the official websites of Moral and agnès b. Hong Kong, as well as at selected retail locations.
* A portion of the proceeds will be donated to support marine science and conservation research.
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