Moral Bag Co: Born on the Fringe.
Fitzroy, the birthplace of Moral Bags, can be found on the fringe of Melbourne. Fitzroy is known throughout Australia for its eclectic mix of people, street art, music, bars and restaurants.
A couple of mates living and commuting daily around Fitzroy and beyond, realized there was a need to provide the everyday traveler with ‘the perfect bag’ to ease the daily travel grind. The idea was that functional bags don’t have to look sporty or businesslike but should be full of form and function, allowing you to feel comfortable whether you are going to work, school or on vacation.
So, after many late nights, numerous coffees and a couple of beers in a local pub, Moral was born. We hope you enjoy the results!
OUR GOALS
Moral bags strive for a timeless look with modern functionality.
Our aim is for bags that can be used around town, at school, on a hike or when exploring the world. They are perfect companions for creatives and urban professionals who commute to the office, school or studio.
We want to produce the most durable, versatile, and thoughtfully designed bags that stand the test of time no matter where the journey takes you - and all this for a reasonable price.
OUR QUALITY
Moral bags strive for a timeless look with modern functionality.
Our aim is for bags that can be used around town, at school, on a hike or when exploring the world. They are perfect companions for creatives and urban professionals who commute to the office, school or studio.
We want to produce the most durable, versatile, and thoughtfully designed bags that stand the test of time no matter where the journey takes you - and all this for a reasonable price.